Our DIGITAL Approach
WE believe that to successfully market your business you must do 3 things:
1 You must Lead From your heart
We believe that your brand is the heart of your business - the essence of who you are, what you do and what makes you different.
This still rings true online. is essential therefore that your marketing is driven by your brand and your own unique story.
All too often though we see businesses fail to bring together the elements of their brand and key messages in one place and a single compelling narrative.
These businesses are denying themselves the focal point that it vital to managing their position in the market and driving their marketing forward in a consistent, organised way.
2 YOu should See marketing as a process
Creativity is vital to writing a narrative that grabs your customers’ attention and successfully positions you in the marketplace.
But big ideas don’t appear out of thin air. They come from hard work and building a platform that ultimately makes it possible for you to reach up and grab them.
Any big idea is also just a beginning. You need to realise it, trial it and then refine it. Rarely is a problem solved at the first attempt. Brands continually evolve.
Marketing for us is a continuous process of developing new ideas, testing them and adapting. As a team we see value in the creation of marketing machine that makes this process happen.
3 You must CHoose the right channels
Marketing demands that you get in the room with your customers, cut through the noise and be heard.
However, in today’s fragmented landscape with so many marketing channels to choose from, it’s hard to choose which ones to use to ensure your communications count.
Making the right choices though is critical. There is simply no point trying to get in front of your customers using channels that that they do not use or use only in the wrong context.
The answer is not to jump in but to look beyond the obvious. You need to research where your customers hang out, when they hang out and all the ways you can get in the right room with them.
“McArthur Davies are my outsourced marketing team. We’ve been working with them for over a year now and their resource is invaluable in helping me manage what might otherwise be stressful projects, They challenge my thinking and I really value their advice and expertise. My marketing is much more joined up and more importantly I trust them to do what is right for the business”