https://www.mcarthur-davies.co.uk/about-mcarthur-davies-marketing daily 0.75 2021-04-19 https://images.squarespace-cdn.com/content/v1/5e6b83c93397d5045711c6d7/1584286373588-MP2ZHVRVJ3UYZBEXV1HV/Alex---outside-002-crop.jpg About - Alex McArthur Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park. https://images.squarespace-cdn.com/content/v1/5e6b83c93397d5045711c6d7/1584286096126-Z037C6I0KN3E83KKBWIJ/Rich+-+outside+002.jpg About - Richard Davies Richard is an experienced marketer who has worked in B2B and B2C sectors and oversees our digital activity. When it comes to online advertising, SEO, social media and websites, he's your guy. He’s also passionate about brand and loves using his analytical skills to help clients develop their customer offer. Prior to life as a marketer, he started out at the accountants KPMG. He holds the CIM/CAM Diploma in Digital Marketing, is a qualified Chartered Accountant and has a degree in Economics from the LSE. https://www.mcarthur-davies.co.uk/contact daily 0.75 2025-08-03 https://www.mcarthur-davies.co.uk/approach daily 0.75 2022-01-25 https://images.squarespace-cdn.com/content/v1/5e6b83c93397d5045711c6d7/1611306721848-S54RT61G7I1XI6NHVBTD/Marketing+Process_V1b+copy.jpg Approach - 1 You must Lead From your heart We believe that your brand is the heart of your business - the essence of who you are, what you do and what makes you different. This still rings true online. is essential therefore that your marketing is driven by your brand and your own unique story. All too often though we see businesses fail to bring together the elements of their brand and key messages in one place and a single compelling narrative. These businesses are denying themselves the focal point that it vital to managing their position in the market and driving their marketing forward in a consistent, organised way. https://images.squarespace-cdn.com/content/v1/5e6b83c93397d5045711c6d7/1611306940230-INAY93MVH1V70W9VQH14/Marketing+Process_V2b+copy.jpg Approach - 2 YOu should See marketing as a process Creativity is vital to writing a narrative that grabs your customers’ attention and successfully positions you in the marketplace. But big ideas don’t appear out of thin air. They come from hard work and building a platform that ultimately makes it possible for you to reach up and grab them. Any big idea is also just a beginning. You need to realise it, trial it and then refine it. Rarely is a problem solved at the first attempt. Brands continually evolve. Marketing for us is a continuous process of developing new ideas, testing them and adapting. As a team we see value in the creation of marketing machine that makes this process happen. https://images.squarespace-cdn.com/content/v1/5e6b83c93397d5045711c6d7/1611307084496-ZC5OPCS1H27GEVY8VB3Y/Marketing+Process_V3b+copy.jpg Approach - 3 You must CHoose the right channels Marketing demands that you get in the room with your customers, cut through the noise and be heard. However, in today’s fragmented landscape with so many marketing channels to choose from, it’s hard to choose which ones to use to ensure your communications count. Making the right choices though is critical. There is simply no point trying to get in front of your customers using channels that that they do not use or use only in the wrong context. The answer is not to jump in but to look beyond the obvious. You need to research where your customers hang out, when they hang out and all the ways you can get in the right room with them. https://images.squarespace-cdn.com/content/v1/5e6b83c93397d5045711c6d7/1609775541673-TII2DZZZ8JR0B754H4BX/Icon-background.gif Approach https://www.mcarthur-davies.co.uk/what-we-do daily 1.0 2026-01-29 https://images.squarespace-cdn.com/content/v1/5e6b83c93397d5045711c6d7/1610704586516-GI29P150982WA2HVYSME/Office+008.jpg What we do - WHY WORK WITH US? If people are searching online for what you sell, we can get ads for your product / service to be shown at top of relevant SERPS. We help you find out if your target market are searching online and the search terms they are using. We create compelling ads to show that allow people to; a) click to call b) click through to your website c) fill in a lead generation form directly via Google. We help you develop a website that will do the best possible job of converting the ad / create value from your ad. Our specialism is Google platform and we help you make the most of your online investment.